PROMOTION OF SITES

Search engine optimization for a site in TOP

ONE-TIME OPTIMIZATION
200 usd
  • Full site audit
  • Correcting critical errors
START
from 300 usd
  • Full site audit
  • Number of queries: up to 30
  • Work with LF/MF queries
  • Focus on important sections of your site
  • Transparent report
EXPERT
from 800 usd
  • Full site audit
  • Number of queries: up to 100
  • Working with HF queries
  • Semantic core analysis
  • Reference promotion
  • Web development
  • Social promotion

SEO is an abbreviation for the phrase Search Engine Optimization. So, it turns out we say “search engine optimization optimization”. Therefore, the wording “SEO optimization” doesn’t need the first word and we can just say “optimization”. If you look at this philosophically, there is no difference in the names. Let’s elaborate this concept.

WHAT IS OPTIMIZATION?

This term means promoting the site to the top of Yandex and Google search results. The fact is that search engines (Yandex, Google, Bing, etc.) are interested in giving their users the most relevant information. If they don’t do this, they will lose the competition. If you want to promote your site to the top, your project has to meet the standards by which web crawlers analyze the resources, in other words, to optimize it.

The position in search results is determined by correspondence of the page to the query that the user has entered. This is called relevance. The higher the probability that the site contains any useful information for the user, the more its relevance, and the higher its position in SERP. It seems that everything is simple. You may think, you just have to make a landing page and to insert there terms from those queries that the users enter. But it’s not enough. To begin with, we need to define the term “relevance”.

WHAT IS RELEVANCE?

Relevance is the level of correspondence of the page to the user’s query. In other words, it’s a degree of value of information, that is, how well it answers the question posed. The more detailed and thorough the article is in relation to the user's request, the higher its relevance, and the closer the site is to the first lines of search results.

SITE OPTIMIZATION

The relevance of each separate document depends on many factors. The optimization means aligning with these requirements. At the same time, each site file must correspond to one specific user’s query. The position of the page in search results is affected by all factors, but their significance can vary. However, in any case, you should pay attention to all indicators; otherwise you can lose the competition to those people whose pages meet all criteria.

Behavioral factors play an important role in ranking. They could be called internal factors, but their significance is so high that it’s better to consider them separately. After all, search engines should determine how much users like the site, and the behavior of people is a good indicator. If the site is excellent in all respects but has a huge bounce rate, it means the content doesn’t respond the query.

OPTIMIZATION OF TEXT AND LINKS

The factors of site ranking and optimization points are divided into 2 groups:

External. First of all, this is how often and by whom the site is cited. This term means a link to the portal. The more often a site is cited (linked to) and the higher the rating of the citing resource, the better the search bots react to the promoted portal.

External. First of all, this is how often and by whom the site is cited. This term means a link to the portal. The more often a site is cited (linked to) and the higher the rating of the citing resource, the better the search bots react to the promoted portal.

An interesting factor is the page weight. The term means what place the document takes in the general structure of the site, and what files refer to it. It is obvious that weight globally belongs to internal parameters. But since the robot's attention is paid to a specific page during the search, the weight for this particular document is an external factor.

Optimization is the site’s alignment with all these requirements. These measures should be taken all the time, and not only at the stage of creating or promoting the site.

To use the methods of external optimization properly, you need to clearly organize the internal structure of the portal and what files and documents should refer to each other. In this case, each individual page must respond to its specific request.

OPTIMIZATION STRATEGY

To effectively optimize the site, you must plan, which pages will respond to each of the search queries at the stage of site creation. It’s also necessary to take into account the general tree structure of the resource and the internal linking of the portal. Such strategic planning of the site and its logical construction is an important stage of SEO optimization.

From the viewpoint of search engines, the web portal isn’t one whole, but a collection of different files that are linked by a common theme. Therefore, each page should perfectly match its specific request. This organization of work will yield the fastest result and move the portal to the top.